Articles from BBB NATIONAL PROGRAMS

Today, BBB National Programs launches its podcast, "Beyond the Influence," a new series that delves into the world of influencer marketing, exploring the lives, partnerships, and best practices of renowned influencers and athletes.

In a challenge brought by the Procter & Gamble Company (P&G), BBB National Programs’ National Advertising Division recommended that Rascals International Limited discontinue the following claims for its Rascals brand diapers

BBB National Programs’ National Advertising Division has referred ASO LLC to the Federal Trade Commission (FTC) and Food & Drug Administration (FDA) for failing to comply with its decision regarding advertising claims for its Hydrocolloid Gel Bandages.

In a Fast-Track SWIFT challenge filed by competitor Sleep Number Corporation, BBB National Programs’ National Advertising Division recommended that Tempur Sealy International, Inc. d/b/a Tempur-Pedic USA discontinue advertising that conveys disparaging messages about Sleep Number beds.

In a Fast-Track SWIFT challenge brought by competitor AT&T Services, Inc., BBB National Programs’ National Advertising Division recommended that T-Mobile US, Inc. discontinue its claim for 20% savings on monthly wireless services.

Based on Relish Labs, LLC d/b/a Home Chef’s failure to address compliance concerns from a previous inquiry, BBB National Program’s National Advertising Division has referred Home Chef to the Federal Trade Commission (FTC) in accordance with its procedures.

In a Fast-Track SWIFT challenge initiated by Cedar Alliance, Ltd., BBB National Programs’ National Advertising Division reviewed advertising claims by Larose Industries LLC, operating under the names Roseart and Cra-Z-Art, that its products are “Made in USA.” As Larose Industries failed to respond to the inquiry, in accordance with its Procedures, the National Advertising Division (NAD) is referring the matter to the Federal Trade Commission (FTC).

BBB National Programs’ National Advertising Division recommended that T-Mobile US, Inc. discontinue or modify its advertising to avoid conveying the comparative claim that consumers can “save 20% every month vs. the other big guys” if they subscribe to T-Mobile in markets where Spectrum Mobile also provides service.

Following a challenge by Verizon Communications Inc., BBB National Programs’ National Advertising Division found that Charter Communications Inc. substantiated certain express and implied claims about its Spectrum Mobile “Unlimited” and “Unlimited Plus” wireless data plans but recommended that Charter modify its website advertising to disclose high speed data limitations.

BBB National Programs today announced the 99 panel pool members of its 2025 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation. The announcement was made by Eric D. Reicin, President and CEO, BBB National Programs.

As part of its routine monitoring process, BBB National Programs’ National Advertising Division recommended Solawave Inc. d/b/a Solawave discontinue certain express and implied claims for its SolaWave Advanced Skincare Wand.

In a Fast-Track SWIFT challenge brought by GuruNanda, LLC, BBB National Programs’ National Advertising Division recommended that Oral Essentials, Inc. discontinue its claim that Lumineux mouthwash products are “Certified Non-Toxic.”

In a compliance proceeding brought by competitor Dyson, Inc., Shuye Technology, Ltd. d/b/a Laifen failed to address the compliance concerns in the BBB National Programs’ National Advertising Division inquiry. In accordance with its Procedures, the National Advertising Division (NAD) has referred Laifen to the Federal Trade Commission (FTC).

The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs has referred direct selling company Olive Tree People, Inc. to the Federal Trade Commission (FTC) and the California Attorney General’s Office for possible enforcement action. The referral comes after Olive Tree failed to respond to a DSSRC inquiry into earnings claims made on social media by its salesforce members. 

In a BBB National Programs’ National Advertising Division Fast-Track SWIFT challenge, Oral Essentials, Inc. agreed to permanently modify its claim that certain Oral Essentials oral healthcare products are “Made in USA.”

The Children’s Advertising Review Unit (CARU), a division of BBB National Programs, launched an investigation into advertising for Just Play, LLC’s furReal Daisy the Yoga Goat. The investigation, prompted by CARU’s routine monitoring activities, seeks to determine if the toy’s product packaging and commercial advertisements comply with CARU’s Self-Regulatory Guidelines for Children’s Advertising.

The Board of Directors of BBB National Programs, an independent nonprofit organization overseeing more than a dozen industry self-regulation, accountability, and dispute resolution programs, today announced the election of a new Board Vice Chair and the reelection of five board members for the 2024–2027 term. BBB National Programs is the home of industry self-regulation in the U.S.

In a Fast-Track SWIFT challenge brought by Mielle Organics, LLC (a subsidiary of The Procter & Gamble Company), BBB National Programs’ National Advertising Division determined that Kreyol Essence, LLC failed to properly disclose a material connection to an influencer. Kreyol Essence voluntarily asked the influencer to remove certain posts that did not disclose her financial relationship with Kreyol Essence.   

In a challenge brought by Kimberly-Clark Corporation, BBB National Programs’ National Advertising Division recommended Zuru Edge Limited modify or discontinue certain claims for its Rascals and Millie Moon diaper products.

In a BBB National Programs’ National Advertising Division Fast-Track SWIFT challenge brought by Nestlé USA, Eagle Family Foods Group voluntarily discontinued its advertising claim that Borden brand evaporated and sweetened condensed milks are “America’s Most Trusted.”

In a Fast-Track SWIFT challenge brought by competitor Vero Biotech, Inc., BBB National Programs’ National Advertising Division recommended that Beyond Air, Inc. discontinue the challenged comparative superiority safety claims for its iNO (inhaled nitric oxide) products or modify its advertising to avoid conveying the message that Beyond Air’s products are safer than Vero’s and/or that Vero’s products are unsafe.

In a challenge brought by The Procter & Gamble Company, BBB National Programs’ National Advertising Division recommended GuruNanda, LLC discontinue “natural teeth whitening” and “dazzle from first application” claims for its oil pulling and teeth whitening products.

In a challenge brought by competitor PIM Brands, Inc., BBB National Programs’ National Advertising Division recommended that General Mills, Inc. discontinue or modify certain express and implied claims regarding the fruit and vegetable content of Mott’s Fruit Flavored Snacks and the nutritional benefits of those ingredients.

Following a challenge brought by BBB National Programs’ National Advertising Division as part of its routine monitoring program, Drip Hydration voluntarily discontinued advertising claims for its Drip Hydration Ketamine IV Therapy.

In a challenge brought by Reckitt Benckiser LLC, BBB National Programs’ National Advertising Division determined that Ikigai Marketing Works, LLC and POOPH, Inc. (together, Ikigai) supported patented and safety claims for their POOPH Pet Odor & Stain Eliminator, but recommended that other claims, including claims that POOPH eliminates odors and strains, be discontinued.

In a challenge brought by BISSELL Homecare, Inc., BBB National Programs’ National Advertising Division recommended that SharkNinja Operating, LLC discontinue the claim “The Best Deep Carpet Cleaning Among Full-Sized Deep Carpet Cleaners** Based on ASTM F2828 vs. full-sized carpet cleaners above 14 lbs.”

n a Fast-Track SWIFT challenge brought by competitor AT&T Services, Inc., BBB National Programs’ National Advertising Division recommended that T-Mobile US, Inc. discontinue or modify its advertising offering a free iPhone and 20% savings on monthly wireless services to better disclose the material conditions of the offer.

In a challenge brought by competitor CoStar Group, BBB National Programs’ National Advertising Division determined that Move, Inc. provided a reasonable basis for its claim that Realtor.com is the “#1 site real estate professionals trust.”

In a Fast-Track SWIFT challenge brought by T-Mobile US, Inc., BBB National Programs’ National Advertising Division recommended that Verizon Communications Inc. either discontinue certain claims about satellite-supported texting services in remote locations or, alternatively, modify the advertising to clearly and conspicuously disclose the necessary conditions for Verizon customers to use this feature.

Following a BBB National Programs’ National Advertising Division challenge brought by competitor Elanco Animal Health Incorporated, PetIQ, LLC discontinued the following claims for its NextStar Flea & Tick topical flea prevention and treatment product, which appeared on PetIQ’s website, social media, and third-party websites.

As part of its routine monitoring program, BBB National Programs’ National Advertising Division inquired about certain claims made by Drunk Elephant, LLC in social media and determined that Drunk Elephant provided a reasonable basis for its claim that certain skincare products in an Instagram post are “safe for kids and tweens to use.”

In a challenge brought by competitor Louisiana-Pacific Corporation, BBB National Programs’ National Advertising Division determined that, in connection with certain testimonials for James Hardie Building Products, Inc.’s fiber cement siding, no additional disclosure of material connections is necessary, but recommended that other claims be modified or discontinued.   

In a challenge brought by competitor Vesync Corporation d/b/a Levoit, BBB National Programs’ National Advertising Division determined that Yalla Ventures, Inc. d/b/a PuroAir provided a reasonable basis for claims that its PuroAir 400 air purifiers and filters have passed high-efficiency particulate air (HEPA) standards.

In a challenge brought by AT&T Services, Inc., BBB National Programs’ National Advertising Division (NAD) recommended Comcast Cable Communications, LLC, in connection with Comcast Business Internet

BBB National Programs’ National Advertising Division has closed a Fast-Track SWIFT challenge initiated by competitor Procter & Gamble Company (P&G) following the voluntary discontinuation of claims made by Reckitt Benckiser that its Finish dishwashing detergent is the “#1 Recommended in America.”

In a challenge brought by AT&T Services, Inc., BBB National Programs’ National Advertising Division recommended that Charter Communications, Inc. discontinue or modify the claim that “Spectrum offers the fastest speeds in more neighborhoods than any other provider” to avoid conveying the unsupported message that Charter offers the fastest speeds and is available in more “neighborhoods.”

In a Fast-Track SWIFT challenge brought by General Mills, Inc., BBB National Programs’ National Advertising Division recommended that Promotion In Motion, Inc. (PIM Brands) discontinue certain television commercials for its Welch’s Fruit Snacks or modify the advertising to avoid conveying the message that competing fruit snacks are worthless.

Following an inquiry opened by BBB National Programs’ National Advertising Division as part of its routine monitoring program, Google, LLC voluntarily unlisted a video demonstrating the capabilities of Google Gemini, its large language model artificial intelligence (AI) offering introduced in December 2023.

In a challenge brought by competitor Olé Mexican Foods, Inc., BBB National Programs’ National Advertising Division found certain “zero sugar” and “0G sugar” claims supported and recommended that Gruma Corporation, in connection with its tortilla product offerings

BBB National Programs’ Center for Industry Self-Regulation today announced that it will develop a curriculum on industry self-regulation for law, business, and public policy school programs, filling a significant gap in current higher education. The initial work will be funded by the John Templeton Foundation. The announcement was made by Eric D. Reicin, who serves as President and CEO of the Center for Industry Self-Regulation, the 501(c)(3) foundation of BBB National Programs.

BBB National Programs’ National Advertising Division referred HiSmile PTY to the Federal Trade Commission (FTC) and other regulatory authorities for review after HiSmile declined to provide an advertiser statement confirming it will comply with all of NAD’s recommendations.

BBB National Programs’ National Advertising Division has referred advertising claims made by HiSmile PTY for its toothbrushes to the Federal Trade Commission (FTC) and other regulatory authorities for review after HiSmile declined to participate in the industry self-regulation process.

In a challenge brought by Charter Communications, Inc., BBB National Programs’ National Advertising Division determined that Verizon Communications Inc. provided a reasonable basis for certain claims for its Verizon Home Internet but recommended that it discontinue or modify others.

The BBB National Programs National Advertising Division has closed a Fast-Track SWIFT challenge initiated by Dyson, Inc. regarding advertising by SharkNinja Operating, LLC for its Shark Clean & Empty Cordless Stick Vacuum & Auto-Empty System.

BBB National Programs’ National Advertising Division recommended, as part of its routine monitoring program, that Happy Mammoth discontinue certain health-related claims for its Hormone Harmony dietary supplement

In a Fast-Track SWIFT challenge, BBB National Programs’ National Advertising Division recommended that Datarails, Inc. clearly and conspicuously disclose its material connection to The Finance Weekly website where endorsement, rankings, and reviews appear.

In a challenge brought by ZenBusiness, Inc., BBB National Programs’ National Advertising Division determined that LegalZoom, Inc. provided a reasonable basis for certain claims regarding its online corporate formation services but recommended that it discontinue or modify others.

In a challenge brought by Johnson & Johnson Consumer Inc. (JJCI), BBB National Programs’ National Advertising Division recommended that ASO LLC discontinue its “2x faster healing” claims for its hydrocolloid bandages.

A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, recommended that AT&T Services, Inc. discontinue or modify the claim that Supplemental Coverage from Space (SCS) is currently available to AT&T consumers.

In a challenge brought by competitor People Center, Inc. d/b/a Rippling, BBB National Programs’ National Advertising Division determined that Deel, Inc., in connection with its Payroll and Human Resource Information System (HRIS), provided a reasonable basis for certain claims, including Deel’s “save up to $20,000 per year” claim and accompanying chart, as well as the claim that Deel has an “industry leading global payroll software.”